This case study showcases how the U.S. Army’s Morale, Welfare, and Recreation (MWR) program leveraged advanced digital tools and streamlined content management processes using Concrete CMS. By replacing outdated systems with flexible, scalable solutions, MWR improved content delivery across multiple garrison websites, resulting in a unified user experience for service members and their families.

This case study explores how the U.S. Army MWR G9 Marketing team improved their marketing efficiency by replacing a legacy DAM system with Brand Central, an open-source solution built on Concrete CMS.

By implementing AI-driven solutions, optimizing content prioritization, and refining the user experience, the project led to reduced bounce rates, increased engagement, and more relevant search results for the MWR community.